ATTENTION: GROWTH-MINDED INDIVIDUALS WHO ARE READY TO UNLOCK REAL FREEDOM 

THE ARENA  

 

Where successful men stop talking about freedom — and start living it.

 1-Year Membership · Community + Challenges + Coaching · £5,000 

👉 Join The Arena
Registration is currently: OPEN

You built the business.
So why doesn’t your life feel free?

You’re successful on paper.
But your days feel reactive, noisy, and owned by the business.

The Arena is for men who are done pushing —
and ready to build freedom through structure, calm, and discipline.

Freedom isn’t found. It’s built.

👉 Join The Arena

I know — I lived it.

Before I learned how to scale properly, I was:
• working 60+ hour weeks
• burnt out
• anxious and wired
• never present
• running on caffeine and stress
• constantly firefighting
• losing myself in the business

And I still thought “this is just what success feels like.”

It isn’t.
It never was.

The Arena is where you'll learn the exact shifts that took me from that…

to scaling an 8-figure company working 25 hours a week — with my health, family, sleep, and sanity intact.

 

Who This Is For

This is for the person who wants big successwithout sacrificing their health, family, presence, or freedom.

  • You’re a business owner or high-earning professional (35–45)

  • You work hard but still feel mentally “on”

  • You struggle to switch off — even with family

  • You’ve tried productivity, mindset, or masterminds… and nothing stuck

  • You know the issue isn’t strategy — it’s how you’re operating

 

"You don’t need more information.
You need a container that changes behaviour."

WHAT CHANGES (CLEAR WINS)

1. You stop reacting — you respond

 

2. Your nervous system stabilises -Calmer, Clearer

 

3. Your workweek becomes halved and intentional

 

4. You trust your team more and micromanage less

5. Your business supports your life — not the other way around

 

"This is not a mindset shift.
It’s an operating system shift."

- Callum Olford

👉 Join The Arena

You will reclaim control of your time, energy, and leadership

 Not by doing more.
By operating differently.

You’ll build a rhythm that allows you to:

  • Work fewer hours without guilt

  • Lead from calm, not control

  • Make decisions from clarity instead of pressure

  • Feel present at home and focused at work

This is the foundation of real freedom.

 

👉 Join The Arena

What You Get

The Arena - A community committed
 to health, family, presence, & freedom.

  • Weekly Live Q&A with Ben Coomber 
    → Regain clarity and calm so you stop reacting and start leading your life and business with control.

  • The Free Man Weekly Structure ✅ 
    → Build a workweek that protects your time and energy, so success finally feels spacious, not stressful.

  •  Private Brotherhood Community 
    →Long-term, real accountability with men who won’t let you disappear when life gets busy.

    The Free Man OS 
    →A year of living by discipline so freedom becomes automatic.

    90-Day Clarity Guarantee ✅ 
    Risk-free trial – if you show up fully and don’t feel it, you get refunded.

WHAT THIS IS (AND ISN’T)

❌ Not a mastermind
❌ Not hustle culture
❌ Not motivational content

✅ A training ground
✅ A practice

✅ A community

This is where men stop talking about freedom —and start living it.

👉 Join The Arena

Why The Arena Exists 

Most successful men are trapped because:

  • They’re addicted to speed

  • Afraid to slow down

  • Operating from control instead of trust

  • Missing honest accountability

The Arena fixes this first.

Because without stability, discipline, and self-trust —nothing else works.

  

This Is Serious Work

This isn’t “5 hacks to productivity.”
It’s not motivational hype.
It’s not “be more disciplined.”

This is about rebuilding the way you operate so your business grows sustainably without chaos, anxiety, or burnout.

It’s the work I wish I’d done 5 years earlier.

👉 Join The Arena

These are included for founding members only.

Founding Members BONUSES.

  • Alongside the weekly Q&A, community, and OS systems (valued at £25,000), you’ll also receive…

  • 1–2 Day In-Person Immersive
    A focused, practical experience to step out of day-to-day demands and reset how you operate.
    We’ll work on clarity, rhythm, and decision-making — so you leave with a way of working that feels stable and grounded.

    Valued at £2,500

    Monthly 1:1 Check-Ins with Ben
    Private sessions to review how you’re working, what’s shifting, and where you need to simplify or refocus.
    This keeps the work personal, relevant, and grounded in your real life and business.

    Valued at £500 per session × 12 months = £6,000


    Lifetime Access to All OS Systems, Frameworks & Resources
    Founding members receive lifetime access to The Arena’s operating systems, frameworks, tools, and future resource updates — even beyond the initial 12 months.

    This means you’re not just supported for a year, but you keep the thinking, structure, and tools permanently.

    Valued at £2,000

 

Total BONUSES VALUE:
£10,500

Included for the first 6 founding members only.

YOUR INVESTMENT 

£5,000 for 1-Year Membership


This is 
not a monthly membership.
It’s a one-year commitment to becoming a Free Man.

This is not cheap motivation.

It’s a commitment to becoming the man your success demands.

If you’re ready to show up
you’re ready for The Arena.

👉 Join the Arena
90-Day Clarity Guarantee
Try The Arena for 90 days. If you show up, do the work, and decide it’s not for you, we’ll refund you in full. Simple.

THE PATH FORWARD

The Arena isn’t something you complete.
It’s a standard you live by:

  1. Consistency
  2. Self-leadership
  3. Emotional control
  4. Higher standards

 

Men who remain consistent in The Arena — showing discipline, honesty, and self-leadership over time — may be invited into The Inner Circle, Ben’s 1-1 coaching mentorship group.

The Arena proves you can hold the standard.
The Inner Circle helps you build a life and business around it.

👉 Join The Arena

FAQ

"Freedom isn’t found. It’s built — daily, deliberately, and with discipline."

 

👉 Join the Arena