ABOUT
PHYSIOLOGY
A physically optimised human sets the stage for high performance in all areas of your life.
PSYCHOLOGY
Our psychological state defines all actions. This is where high performance starts.
PURPOSE
All areas of our life must be lived with purpose, aligned with our skills, wants, and inner truth.
WHO'S BEN?
Ben Coomber is a multi-award high performance coach to Entrepreneur Men, namely CEOs, Creators & Musicians,
He's also an international speaker, author of 'How to Live an Awesome Life', Founder & CEO of Awesome Supplements - a 21x award winning supplement company, husband, and dad of 2 AWESOME girls.
Ben's journey with high performance started at 18 with a body transformation, this led him into a career initially in personal training - but he knew he was made for more, this expanded into elite sport, then into building businesses, then into education, then into intuitive psychology coaching and studying the depths of the human condition, all skills he brings to his coaching of other men to reach their potential.


MY SKILLS
- Human Performance Coach (BSc)
- Nutritionist (CISSN)
- Intuitive Psychology coach (IPA)
- Strength & Conditioning Coach (L4)
- Meditation & Breath Work Coach
- 19 years in business
WHY ME?
I've built a multi 7-figure business. Am strong in body and mind. Live with freedom of time, mind and money. Perform at my peak in all areas of life. Life with fulfilment & happiness. I truly live a life of my own design, without restriction. I am the product of living an AWESOME life. And help other men do the same.

CAREER & LIFE HIGHLIGHTS...
- Losing 5.5 stone of body fat & transforming my body (2004)
- Dealing with IBS (2005), ADHD (2011), Asthma (2003) Eczema (2003), Long Covid (2021), Testosterone Deficiency (2022), Depression (2023), Anxiety (2024)
- Building 3 stone of muscle (2008-2012)
- Coaching 1000s of people (2009-today)
- Training over 1000 nutrition coaches (2013-2023)
- Winning nutrition coach of the year 2021 and 2022
- Winning health contributor 2019
- Winning Lifestyle Coaching CEO of the year 2023
- Building a #1 rated podcast that spanned 10 years and 685 episodes (2012-2022)
- Become a #1 best-selling author (2023)
- Travelling the world speaking on over 100 stages
- Consulting and speaking for major corporates such as M&S, Sky, O2, Twinnings Tea, England Rugby and HSBC
- Writing for major magazines & newspapers
- Being a cover model on several magazines
- A few TV appearances
- Building several companies all in the health and nutrition sector
- Selling 2 companies
- Fought bankruptcy twice (2017 & 2022)
- Became a dad of 2 girls and live a rich and present life with them
And the journey continues....
"I find your advice so inspiring and grounding. It always feels like you speak truth. Act with integrity. And unlike so many online actually live the life you promote and speak of. It's refreshing to see."
Charles Draper
"I've been following Ben for over 10 years, and I learn something new off him almost every day! He's always evolving and growing as a human, and that means I am too."